While very few Memphis fans would put Memphis on scale with Indiana's tradition, the fact remains that Memphis is on Cloud Nine at the moment following back-to-back Elite Eight finishes and a #1 preseason ranking by several polls (including ESPN). Calipari has done an excellent job recruiting during his tenure including several top 10 classes.
Believe it or not, Cal also is excellent with the media and get Memphis on national television a lot. While I'm not surprised you might not realize it, Memphis was on national television 16 times last year NOT counting the C-USA Conference Final and the NCAA tournament (of which the Texas A&M and Ohio State games were national).
Memphis played on CBS once v. Houston. Memphis played on ESPN 10 times in the regular season - vs. Oklahoma, Georgia Tech, Kentucky, Tennessee, Cincinnati, SMU, UAB, Gonzaga, Rice and UTEP. They also played once on Fox Sports Network (national) vs. Arizona and four times on CSTV (vs. UAB, East Carolina, Tulsa and SMU.
CSTV is widely available on cable systems across the country, including Comcast, Time Warner, Cox, Cablevision, Charter, Insight, Bright House Networks, Mediacom, Insight, RCN, Advanced Cable and Bresnan. It is also available on DIRECTV's Total Choice Premier Package Channel 610 and DISH Network's America's Top 120 Package Channel 152.
In addition, Memphis also played another eight times on Comcast/Charter Southeast - a regional broadcast reaching 5.8 million households across 12 states.
And, the rest of their games in the regular season were shown locally in the Memphis metropolitan area.
Expect a similar breakdown in 2007-2008.